If Mazda Was Man Market Research

This person is a man. He is clean, friendly, respectful. He works everyday in an office setting and loves to drive fast but somehow is always late. He prefers convenience over luxury. He probably has 2-3 friends and talks to the same girl he’s had a crush on since high school but keeps as a friend to avoid self-sabotaging…

All of this information would be helpful for market researchers because it helps you identify what your customers possible needs are and if they fit your target audience. For example, for someone who prefers convenience over luxury, he would be perfect to sell a Mazda to over a Mercedes.