Black Desk Blogs
Evolution of Arm & Hammer
Arm & Hammer has made many changes to extend its product life cycle. The product was originally created for baking. Consumers started to use the product for other household tasks....
Evolution of Arm & Hammer
Arm & Hammer has made many changes to extend its product life cycle. The product was originally created for baking. Consumers started to use the product for other household tasks....
Value of Brand Equity
Brand equity is super important to have as a business. It’s like reaching the final level in business when it comes to establishing yourself in the market. The more brand...
Value of Brand Equity
Brand equity is super important to have as a business. It’s like reaching the final level in business when it comes to establishing yourself in the market. The more brand...
If Mazda Was Man Market Research
This person is a man. He is clean, friendly, respectful. He works everyday in an office setting and loves to drive fast but somehow is always late. He prefers convenience...
If Mazda Was Man Market Research
This person is a man. He is clean, friendly, respectful. He works everyday in an office setting and loves to drive fast but somehow is always late. He prefers convenience...
Does B2B and B2C Split The Market?
When businesses buy products, it's called the Business-to-Business (B2B) market. This is different from when people buy products for themselves, which is called the Business-to-Consumer (B2C) market. The B2B market,...
Does B2B and B2C Split The Market?
When businesses buy products, it's called the Business-to-Business (B2B) market. This is different from when people buy products for themselves, which is called the Business-to-Consumer (B2C) market. The B2B market,...
Coca-Cola Afraid of CARU?
CARU was created to make sure companies that advertise towards children under age 13 are advertising within government guidelines and regulations. Major issues regarding marketing to children include promoting unhealthy...
Coca-Cola Afraid of CARU?
CARU was created to make sure companies that advertise towards children under age 13 are advertising within government guidelines and regulations. Major issues regarding marketing to children include promoting unhealthy...